MEDIA RELEASES & BLOG
No Map, No Problem: Navigating the Launch of a Corporate Engagement OfficeBy David Myers, Executive Director, Office of Corporate Relations, Kent State UniversityWhen I joined Kent State University to å, the timing was . . . ambitious. We were building something that didn’t yet exist — an office, a culture, a strategy, and an identity — all while expectations were already high and opportunities were waiting. There was no perfect blueprint, only a shared belief that we could better connect the university’s expertise and energy with the needs of the business community.
Why Your Voice Matters: Introducing the NACRO Career Exploration SurveyBy Terah Archie, CFRE, East Carolina State UniversityIf you’ve ever tried to explain what a Corporate Relations Officer (CRO) does — and realized it sounds a little different at every university — you’re not alone. Those of us who build and manage partnerships between academia and industry know just how complex and varied our roles can be. That’s exactly why NACRO has launched our inaugural Career Exploration Survey — to capture and better understand the true landscape of our profession.
Evolving Partnerships for the Future of Higher EducationBy Rick Muma, President, Wichita State UniversityThe way universities work with industry is changing. Companies no longer want to be limited to sponsoring a project or hosting a career fair. They want to be true partners — sharing space, solving problems and shaping the future of the workforce. The Network of Academic Corporate Relations Officers (NACRO) Unveils Strategic Blueprint for Transforming Academic Corporate RelationsSuccessful corporate relations programs in higher education require a strategic, institution-wide approach that fosters long-term, mutually beneficial partnerships with industry, according to a newly released white paper report by the Network of Academic Corporate Relations Officers (NACRO). Reimagining Corporate Relations in Higher EducationBy Anne Borchert Today, we’re witnessing a profound shift. Corporate engagement has evolved into something far more strategic, multifaceted, and mission-critical.
Network of Academic Corporate Relations Officers (NACRO) Announces 2025-2026 Board of DirectorsNACRO recently announced its 2025-2026 Board of Directors. The new Board of Directors were named at the NACRO 2025 Annual Conference, July 15–17, in Kansas City, MO. The term for the newly elected NACRO Board members is July 2025 through July 2026.
Shifting the Focus: How CR Leaders Can Drive Innovation and Impact in Higher EdBy Andrea Giuffrida, PhD, MBA I believe the Corporate Relations (CR) role in higher education is changing. It’s no longer just about "corporate fundraising"; it’s about enabling research, innovation, and societal progress through strategic, mission-aligned partnerships. I am planning to create a CR division within my office at Western University of Health Sciences, focused on research partnerships and entrepreneurial education. So, I attended the Network of Academic Corporate Relations Officers (NACRO) conference in Kansas City to explore best practices, learn how to structure the office, and identify key action items to position the division beyond transactional engagements toward solving industry challenges. Charley Hasemann, PhD, Receives Mary Beth Maddox Lifetime Service Award from Network of Academic Corporate Relations Officers (NACRO)The Network of Academic Corporate Relations Officers (NACRO), the premier organization unifying academic corporate relations professionals, announces that Charley Hasemann, PhD, Associate Vice President for Innovation & Economic Development at Michigan State University, has received its prestigious Mary Beth Maddox Lifetime Service Award. Read more
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