Webinar: Innovative Approaches to Corporate Relations - Using Data Analytics to Enhance Your Work

Wednesday, May 17, 2023 2-3 p.m. ET

The innovative use of data and data analytics is becoming more prevalent in corporate relations work and best practices as it improves efficiency and informs better decision making. Join us for this first in a series of sessions focused on the use of data in corporate relations work. In this session, the panelists will each share a case study example about how they are using data at their institutions to enhance their efforts.

You will hear about:

• Using AI to align corporate research interests with faculty research expertise and digital marketing strategies to build research partnerships
• Tiering corporate partners and efforts to quantify qualitative data
• Transforming a grateful patient program model into a corporate relations approach that helps manage corporate relations officers' portfolios and prospects
• Using data from across campus to align corporate prospects engagement interests with university and school/college initiatives

Moderator:

• Tim Hausman, Senior Director, Corporate and Foundation Relations, University of Texas at El Paso

Panelists:

• Charley Hasemann, Associate VP for Innovation & Economic Development, Michigan State University
• Audrey Metcalf, Associate Director, Corporate Relations, Washington University in St. Louis
• Tammy Eickhoff, Strategy Administrator, Corporate and Foundation Relations, Mayo Clinic
• Mauricio Valencia, Director of Corporate Relations, School of Engineering, Stanford University

*This webinar is open to NACRO members.

Click Here to Register